According to Vijay Chandok, Managing Director & Chief Executive Officer, ICICI Securities the launch of ICICIdirect Neo is in response to the feedback the brokerage received from their trading customers. “This plan, with zero brokerage on all futures trades, and a flat Rs.20 per order brokerage on margin and options trades, is tailor-made for them and will aid in their quest for maximizing profits. It’s a very strong proposition for the trading community who can enjoy the combination of low cost, robust platform, and strong analytics tools.”
Last month Kotak Securities launched new plans with zero brokerage on intraday trades and Rs. 20 per order for all other future & options (F&O) trades including equity, commodity and currency.