Earlier in the day, the stock saw a gap up opening.
At the prevailing price, the stock traded at -79.83 times its trailing 12-month EPS of Rs -2.52 per share and 1.27 times its book value, as per BSE data.
A total of 142,157 shares changed hands on the counter till 12:26PM (IST). The stock commands a market value of Rs 19344.56 crore and is part of the TV Broadcasting & Software Production industry.
The scrip has been an underperformer , up 62.4 per cent in the past one year in comparison with a 70.83 per cent gain in Sensex.
During the day, the stock moved between Rs 204.55 and Rs 198.95.
Promoter/FII Holding
Promoters held 0.25 per cent in the company as of 31-Dec-2020. FII and MF ownership in Zee Entertainment Enterprises Ltd. stood at 65.76 per cent and 3.93 per cent, respectively.