A release issued by Tanishq said, “Tanishq Digital Gold is powered by SafeGold. The brand ventures into the category of digital gold, making Tanishq one of the first jewellery brands to sell gold digitally in partnership with SafeGold. With growing consumer affinity to use technology as a medium of convenience and use gold as the most preferred savings instrument of choice, Tanishq Digital Gold powered by SafeGold is a reliable and a transparent method of investing in 24 karat pure gold.”
To facilitate a seamless customer experience, Tanishq has partnered with SafeGold, a digital gold platform that is organized, transparent and in compliance with all SEBI norms and regulations. Consumers can start their golden savings journey with a purchase as low as Rs 100. Tanishq Digital Gold powered by SafeGold is virtually bought and comes with a flexibility to convert into physical gold in the form of jewellery at the time of redemption at 360 Tanishq retail stores across the country or on Tanishq’s official website.
Once the customer purchases Tanishq Digital Gold powered by SafeGold, an equivalent amount of physical gold is stored under the customer name for a period of 10 years with no lock-in period and no limit on the amount purchased, consumers also enjoy the convenience to sell digital gold from the safe confines of their home, the media release added.
Senco Gold & Diamonds too announced their entry into digital gold on Tuesday.
With the growing consumer preference towards the use of technology, DG Gold by Senco Gold & Diamonds is the most reliable and transparent option for investing in 24K Gold of 995 purity, a release issued by the jeweller said.
Consumers with a valid PAN card/Form 61 and a bank account in their name are eligible for DG Gold transaction. They can start their online gold savings journey with a purchase value of as low as Rs 250. The DG Gold platform gives consumers the flexibility to convert their online gold purchase into physical gold in the form of jewellery at 116 retail outlets of Senco Gold & Diamonds across India, at the time of redemption. Consumers can also sell the gold online on the DG Gold portal/website as per the prevailing rates from anywhere, anytime.
Speaking on the occasion, Mr. Suvankar Sen, CEO, Senco Gold and Diamonds said, “The new digital platform gives our consumers the flexibility to create value and wealth which is secure and simple.”
Purchased gold will be stored securely with a reputed custodian with 100% insurance coverage, managed by a recognized trustee. Customers can purchase and enjoy this hassle-free gold transaction from mydigigold.com and redeem at any time at any of the Senco Gold stores across India.
