“We achieved our production ramp-up from last week of July and have streamlined supplies in line with market activity. Barring few locations, dealer outlets were mostly operational last month, albeit with lesser capacity,” HCIL Senior Vice-President and Director (Marketing & Sales) Rajesh Goel noted.
He added that the market sentiment has improved amid prevailing lower coronavirus infection rate. “We expect the upcoming festive period will help the industry to maintain this momentum.”
However, the company will keep a closer watch on the challenges related to the pandemic and rising cost of acquisition of cars due to price hike from this month, he added.