According to the press release, edge360 is a next generation portal that facilitates seamless transaction initiation, faster access to transaction status, generate investor statements, and monitor brokerage revenue using multiple parameters.
Distributors can also map their operations at an organization and hierarchical levels. The portal’s differentiated features such as real time transaction tracker, lost revenue dashboard, SIP management, data re-use facility and transactions for NRI investors fostered rapid adoption and usage by intermediaries.
“In 2020, digital adoption had become imperative and we saw edge360 grow in preference with the intermediary community. With over 30,000 registered distributors, advisors, mostly from B 30 cities (Tier I & II cities), there is rapid scaling of transaction volumes as well. Continuous enrichment of the portal with innovative features has been our focus and introduction of mobile app version is another step in that direction,” said Anuj Kumar, Whole Time Director & Chief Executive Officer – CAMS.
“Our deep understanding of the distributors’ business and their day to day operational problems have helped us to differentiate the product by providing valuable features to solve these problems,” Anuj Kumar added.
The edge360 mobile app is designed to bring greater convenience for the Mutual fund intermediaries to grow their business and serve their investors from anywhere at any time with speed and ease. Features such as real time transaction tracker will help submit the initiated transactions seamlessly. A range of instant services for investors will assist them to help their investors.
The edge360 mobile application is currently available for Android users who can download and use the services from the Google Play Store.
