Upstox, owned by RKSV Securities, has emerged as the second-largest brokerage firm in India on the back of a torrent of new digitally-savvy retail investors in the past year.
“As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience,” said Brijesh Patel, chairman of IPL.
Ravi Kumar, co-founder and chief executive officer of Upstox, said that the partnership will allow it to spread financial awareness through one of India’s most popular sporting events.
Upstox, which has over 2.8 million users, said that its partnership with IPL is a first-of-a-kind for the stockbroking and mutual fund industries in India.
The Indian Premier League will start on April 9.
