Easy Trip Planners ipo: Another high-flyer on the runway? Grey market signals listing pop for Easy Trip

NEW DELHI: Easy Trip Planners may have had it tough during the pandemic given how travelling virtually stopped, but its first steps on Dalal Street may be mighty, as the market is expecting a handsome listing pop on Friday.

The stock, which was offered in the range of Rs 186-187 during the IPO, is trading at a premium of Rs 150-155 in the grey market, an unofficial market for unlisted shares. That means investors can hope for an 80-85 per cent gain on debut as these premiums are usually indicative of listing gains.

“It may list in the range of Rs 320-350, owing to high subscription in retail and HNI quotas. The digital theme is also in favour. However, the Covid-19 pandemic has highly disrupted the sector. It will be interesting to see how it reacts after listing, which is likely to be at a high premium,” said Abhay Doshi, Founder of UnlistedArena, a firm that tracks grey markets.

The lofty premium comes on the heels of MTAR Technologies, which delivered an 85 per cent return to investors on the first day. In the last few months, there have been multiple issues that have commanded similar premiums.

The promoters of the company which runs the

website, which helps travellers book flight tickets, raised Rs 510 crore from primary market investors. The issue garnered heightened attention and was subscribed a whopping 159.33 times.

Easy Trip Planners was ranked second among the key online travel agencies in India in terms of booking volume in the nine months ended December 31, 2020. The travel company was the only profitable online travel agency among key online travel agencies in India in FY18-20 in terms of net profit margin.

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The IPO was valued at 58.7 times FY20 EPS, and 49 times on an annualised FY21 basis. Besides, it was valued at 15.2 times the book value, which Reliance Securities said was aggressively priced.

The brokerage said that the travelling industry is unlikely to recover significantly in FY22. The company’s involvement in unrelated businesses like coal, movies and share trading — even as Easy Trip discontinued them in FY18 — still raises apprehension.

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In the recent months, sales have recovered for the travel and tourism industry, but are still far from pre-Covid levels. Moreover, restrictions on foreign travels — which is the major source of revenue for ticket-booking sites — still remain.

Nearly 90 per cent of the company’s revenue is from the sale of air tickets, and the remaining from hotel room bookings. It has tie-ups with most of the domestic airlines and 23 hotel aggregators. Due to these tie-ups, the company provides attractive deals to travellers, and does not charge a convenience fee from customers.



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