Earlier in the day, the stock saw a gap down opening.
At the prevailing price, the stock traded at 17.77 times its trailing 12-month EPS of Rs 10.24 per share and 1.27 times its book value, as per BSE data.
A total of 205,768 shares changed hands on the counter till 12:40PM (IST). The stock commands a market value of Rs 17471.78 crore and is part of the TV Broadcasting & Software Production industry.
The scrip has been an underperformer , up 12.83 per cent in the past one year in comparison with a 45.98 per cent gain in Sensex.
During the day, the stock moved between Rs 184.5 and Rs 181.2.
Promoter/FII Holding
Promoters held 0.22 per cent in the company as of 30-Jun-2021. FII and MF ownership in Zee Entertainment Enterprises Ltd. stood at 57.46 per cent and 8.1 per cent, respectively.